The game is described as "An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies. All you have are your driving skills and sheer determination as you battle hundreds of the world's most notorious drivers on the country's most dangerous roads."
Since the release of Undercover, Black Box has been working on another entry to the franchise, presumably continuing the action focused street-racing gameplay of Black Box's previous titles. This game has an extended development window to give the developers a chance to create a game that "could really blow the doors off the category". It is confirmed that the game will feature a fictional storyline and characters.
In The Run, players will participate in an "underground world of illicit, high stakes racing," in a race from San Francisco to New York, with stops through Las Vegas, Denver, Detroit, and many other locations.The Run is powered by DICE's Frostbite 2 engine, thus making the game the first non-shooter game to use the engine, which provides visuals and car physics that "hug the road even at top speeds all built around a gripping storyline." The Autolog feature from previous Need for Speed entries will return